Writing

Writing

/ 3 June 2013

The Pasadena

Over at Clean Sheet, our second shirt has just arrived. Remember USA ‘94? And those “did-that-really-happen” denim jerseys? It’s been almost 20 … read more
/ 28 May 2013

Identity Sketches for NYC FC: Jerseys & Apparel

Last time, we took a look at an approach New York City FC could take to visual branding. Going through the exercise with NYC FC brought us here:Hey folks. I'm … read more
/ 24 May 2013

Identity Sketches for NYC FC: Colors, Logos & Branding

As I mentioned a couple days ago, my intention here is to throw a few visual ideas out there for New York City’s just announced MLS expansion club, NYC FC. … read more
/ 23 May 2013

Identity Sketches for NYC FC

Until this past Tuesday, it was NY2. NY2 was a fable; a mythical soccer club whose only identity was the visible will of a determined commissioner and the … read more
/ 22 April 2013

It Has to Be Brighton

You can only really love one club. Sure, you can appreciate many, have affection for a handful, understand several deeply, and even root heartily and honestly … read more
/ 12 April 2013

Soccer Out of Context: the Minneapolis Millers

Though I’ve never been, I have a very distinct impression of Minneapolis. (And no, it’s not just weather clichés and Fargo accents.) It’s something … read more
/ 12 March 2013

Through a Glass, Inevitably

I’ve been reading much handwringing about what a product like Google Glass means for polite society. Because the item in question is a powerful computer … read more
/ 11 March 2013

Soccer Out of Context: the Montreal Expos

Bonjour! Bienvenue à Montréal! Puis-je vous offrir un peu de fromage et un air renfrogné? Oui?As soon as you pass over the border into Quebec, the whole … read more
/ 27 February 2013

Soccer Out of Context: the NL East

Well, we made it. This piece covers the last division I’ve yet to look at - the National League East - and it also marks a full trip around the … read more
/ 5 February 2013

Soccer Out of Context: the AL Central

Indulge me for just a second.Jake glanced out at the mound. Ricky looked a little shell-shocked, but the moment was undeniably his now. The … read more
/ 21 January 2013

Soccer Out of Context: the NL West

Postcard:Made the West Coast. Women, wine, baseball weather… might have to hang here for a bit. Send money and/or Cactus League schedule.Best, … read more
/ 13 January 2013

Identity Sketches for the Texas Rangers

The Soccer Out of Context project has led me to some very interesting places.  It will continue - with the NL West up next - but I want to take a moment to … read more
/ 10 January 2013

Soccer Out of Context: the AL West

This piece, the third in the Soccer Out of Context series, gets us halfway around Major League Baseball. (Yup, that’s me, digging into second, … read more
/ 2 January 2013

Soccer Out of Context: the NL Central

There’s no doubt about it - there’s an appetite for more Soccer Out of Context work. I am thrilled to keep designing. Last time we tackled … read more
/ 16 December 2012

Soccer Out of Context Update: The Orioles

So the “what if baseball teams had soccer identities for the day” thing was pretty fun.  I got a mention in the estimable UniWatch ticker, and that led to … read more
/ 13 December 2012

Soccer Out of Context: the AL East

I recently finished a big, text-heavy project and needed something frivolous to clear my head. Something fun, you know: visual, sports-y, … read more
/ 3 October 2012

Seasons: Visualizing Fútbol

Soccer begs to be designed. From beautiful data visualizations to totemic crests to sublime kits, it bleeds through the sport. Good design just fits with the … read more
/ 2 August 2012

Visualizing a Fútbol Season

Sport creates excitement, and excitement settles into positive, shared memory.  This is the easiest way I know to explain why we love it.  Nothing is more … read more
/ 14 July 2012

USA Kits: Final Thoughts on American Expression

That was a fun, illustrated swing through US Soccer’s visual personality. We covered some history, looked at colors and palettes, introduced some first … read more
/ 14 July 2012

USA Kits: Third Kits and Special Occasions

Ah, yes. I just finished detailing some color and kit ideas for US Soccer. Red and white hoops whenever we can; deep navy when we need a change, and pale gold … read more
/ 11 July 2012

USA Kits: Colors & Combinations

I left off discussing the concepts that have defined the US soccer kit to now: a preponderance of white (by default), an evolving crest and shield, the impact … read more
/ 9 July 2012

What Makes a USA Kit?

I got to thinking about the state of US Soccer over the weekend. In short, good things seem to be happening. More people than ever are taking an interest in … read more
/ 23 June 2012

Beyond the Frontiers of American Soccer

There was a moment around the 40th minute where I wouldn’t have been anywhere other than Chester, Pennsylvania. The sun was setting comfortably past the … read more
/ 1 March 2012

A Couple Things I Wish Apple Did Better

I love Apple products and the Apple mindset in general. I devour Apple-centric content and I live in the Apple ecosystem. I can sum up my love for Apple with … read more
/ 23 February 2012

The Revs in the Age of Mutual Love

Seattle residents wake up to find Sounders scarves adorning statues and overpasses and telephone poles across their city. Portland’s Merritt Paulson, owner, … read more