/ 23 February 2012

The Revs in the Age of Mutual Love

Seattle residents wake up to find Sounders scarves adorning statues and overpasses and telephone poles across their city. Portland’s Merritt Paulson, owner, poses with his team’s talisman – an axe – between his teeth, just like thousands of crazed Timbers fans before him. Kansas City residents can’t believe how much Sporting – a one-year-old brand – is already a part of their civic identity.

(And the New England Revolution are one year into seating fans on both sides of their stadium, so it doesn’t look so empty.)  

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