/ 24 May 2013

Identity Sketches for NYC FC: Colors, Logos & Branding

As I mentioned a couple days ago, my intention here is to throw a few visual ideas out there for New York City’s just announced MLS expansion club, NYC FC. Today we’ll go over thoughts leading up to a logo; next, some uniform ideas. Visual identity work gets people excited, and gets them to take positions quickly and with conviction. So with that in mind, here are a few quick caveats to this piece.

Hey folks. I’m in the process of cleaning up, re-mastering and re-launching some of my most-read articles… including this one.

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