Writing
Writing
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1 February 2012
Fat Sunday: Fixes for the Pro Bowl
Pile on the Pro Bowl? No, I couldn’t possibly. John Madden is sick of it; Aaron Rodgers is embarrassed he played in it. Fans booed it and nobody … read more
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26 January 2012
Being a Commodity
Last year Don Norman, a design-critique hero of mine, changed the lens through which I viewed Google. Speaking at dConstruct in Brighton, he laid it out like … read more
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4 January 2012
Fixing Major League Soccer’s Font Problem
When even the Revolution are teasing swatches and releasing well-received jersey designs, it’s obvious that MLS kits are seeing good days. Sales are … read more
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13 April 2011
Summing up the Rev Reboot Project
Well, that was fun. I stated my case, presented a re-christened club, a new crest and logo pair (part I), a few new uniform looks (part II), an assortment of … read more
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11 April 2011
Rev Reboot, Part III: Positioning
This is the third and final in a series of Rev Reboot posts; we’ve already covered identity and uniforms on our way here. (I also intro the project here and … read more
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8 April 2011
Rev Reboot, Part II: Uniforms
Alright. We have an intro and some visual identity established for the Rev Reboot project - now it’s time to get to something meaty: uniforms.But first, some … read more
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7 April 2011
Rev Reboot, Part I: Identity
When last we spoke, I was making my case to be the guy to reboot the New England Revolution brand. It was tongue in cheek, kind of, except I really believe … read more
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5 April 2011
Why I should get to reboot the New England Revlolution
How far back do I go with this one? Do I go back to being an upstate New York kid, in love with everything Boston? To being eight, and the sensory overload of … read more
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23 February 2011
Inbound – a short film about the Red Line
I take the Red Line every day. Today, I’m giving back. Here’s a short film I made about going home from work, Harvard Square to South … read more