Author: M.Willis
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10 January 2013
Soccer Out of Context: the AL West
This piece, the third in the Soccer Out of Context series, gets us halfway around Major League Baseball. (Yup, that’s me, digging into second, … read more
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2 January 2013
Soccer Out of Context: the NL Central
There’s no doubt about it - there’s an appetite for more Soccer Out of Context work. I am thrilled to keep designing. Last time we tackled … read more
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16 December 2012
Soccer Out of Context Update: The Orioles
So the “what if baseball teams had soccer identities for the day” thing was pretty fun. I got a mention in the estimable UniWatch ticker, and that led to … read more
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13 December 2012
Soccer Out of Context: the AL East
I recently finished a big, text-heavy project and needed something frivolous to clear my head. Something fun, you know: visual, sports-y, … read more
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23 June 2012
Beyond the Frontiers of American Soccer
There was a moment around the 40th minute where I wouldn’t have been anywhere other than Chester, Pennsylvania. The sun was setting comfortably past the … read more
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1 March 2012
A Couple Things I Wish Apple Did Better
I love Apple products and the Apple mindset in general. I devour Apple-centric content and I live in the Apple ecosystem. I can sum up my love for Apple with … read more
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23 February 2012
The Revs in the Age of Mutual Love
Seattle residents wake up to find Sounders scarves adorning statues and overpasses and telephone poles across their city. Portland’s Merritt Paulson, owner, … read more
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13 April 2011
Summing up the Rev Reboot Project
Well, that was fun. I stated my case, presented a re-christened club, a new crest and logo pair (part I), a few new uniform looks (part II), an assortment of … read more
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11 April 2011
Rev Reboot, Part III: Positioning
This is the third and final in a series of Rev Reboot posts; we’ve already covered identity and uniforms on our way here. (I also intro the project here and … read more
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8 April 2011
Rev Reboot, Part II: Uniforms
Alright. We have an intro and some visual identity established for the Rev Reboot project - now it’s time to get to something meaty: uniforms.But first, some … read more
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7 April 2011
Rev Reboot, Part I: Identity
When last we spoke, I was making my case to be the guy to reboot the New England Revolution brand. It was tongue in cheek, kind of, except I really believe … read more
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5 April 2011
Why I should get to reboot the New England Revlolution
How far back do I go with this one? Do I go back to being an upstate New York kid, in love with everything Boston? To being eight, and the sensory overload of … read more