Well, that was fun. I stated my case, presented a re-christened club, a new crest and logo pair (part I), a few new uniform looks (part II), an assortment of branding treatments, and the media strategy, attitude and positioning needed to tie all the new parts together (part III).
Hey folks. I’m in the process of cleaning up, re-mastering and re-launching some of my most-read articles… including this one.
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