/ 7 April 2011

Rev Reboot, Part I: Identity

When last we spoke, I was making my case to be the guy to reboot the New England Revolution brand. It was tongue in cheek, kind of, except I really believe that a) it’s vital to their survival, b) I’ve got some good ideas, and c) people need to see what’s possible for this team, because it can seem impossible to visualize given their current state. So it really wasn’t tongue in cheek at all – I would love the job – but I’m going to hold on to that somewhat detached tone to avoid sounding like a maniac. Also, I’m putting this stuff together in hours, not months like a big design firm would, so don’t judge me too harshly.

Hey folks. I’m in the process of cleaning up, re-mastering and re-launching some of my most-read articles… including this one.

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