Search for: identity sketches

/ 21 August 2015

Identity Sketches for U.S. Soccer

The general thrust of the new idea was “something dynamic breaking out of an inner circle” I wasn’t sure what, yet I made a lot of sketches that
/ 31 January 2014

Identity Sketches for the Columbus Crew

Author’s note: Given yesterday’s San Jose Earthquakes rebranding, this morning seemed like a good time to run this piece, which has been i
/ 28 May 2013

Identity Sketches for NYC FC: Jerseys & Apparel

Last time, we took a look at an approach New York City FC could take to visual branding  Going through the exercise with NYC FC brought us here: 
/ 24 May 2013

Identity Sketches for NYC FC: Colors, Logos & Branding

As I mentioned a couple days ago, my intention here is to throw a few visual ideas out there for New York City’s just announced MLS expansion club,
/ 23 May 2013

Identity Sketches for NYC FC

Until this past Tuesday, it was NY2 NY2 was a fable; a mythical soccer club whose only identity was the visible will of a determined commissioner and
/ 13 January 2013

Identity Sketches for the Texas Rangers

The Soccer Out of Context project has led me to some very interesting places  It will continue - with the NL West up next - but I want to take a mome
/ 20 June 2013

Soccer Out of Context: The Cleveland Spiders

Ghosts & Grandfathers Team #3: The Cleveland Spiders Today we’ll dive into the third jersey added to our ongoing Ghosts & Grandfathers proje
/ 15 March 2017

If Clean Sheet Co. designed caps for the World Baseball Classic

I like to find the places where established systems and traditions smash into one another For instance: what happens if you mix the visual cultures of
/ 16 December 2013

32 Nations, Group G: Germany, Portugal, Ghana, USA

Because we refuse to be held hostage to the rule of ping-pong balls, we’re skipping ahead to Group G today (We’ll loop back to E, F and H