Identity Sketches

In-depth design pieces focused on improving and re-imagining existing brand identities.

The way to criticize a film is to make another film.
– Jean-Luc Godard

Inspired by this Godard observation, I began writing about improving and re-branding identities – with visual, branding and design suggestions. Starting with a series on the New England Revolution in 2011, these pieces have grown into a collection about design – Identity Sketches – and have led directly to the creation of Clean Sheet Co. and the People’s Crest (among other projects).

Detail on individual pieces is forthcoming.

To read individual identity sketch pieces on U.S. Soccer, the New England Revolution, Columbus Crew, San Jose Earthquakes and more,
click here →