Logos & Branding Sketch
In-depth design pieces focused on improving and re-imagining existing brand identities.
The way to criticize a film is to make another film.
– Jean-Luc Godard
Inspired by this Godard observation, I began writing about improving and re-branding identities – with visual, branding and design suggestions. Starting with a series on the New England Revolution in 2011, these pieces have grown into a collection about design – Identity Sketches – and have led directly to the creation of Clean Sheet Co. and the People’s Crest (among other projects).
Detail on individual pieces is forthcoming.