“Diamonds” by The Boxer Rebellion. My good buddy Mash - whose musical taste I enjoy better than even my own - pointed out this track a while back, and I’m just getting to it now. He described Diamonds as “if The National sang early 80s Springsteen.” You’ll find yourself in that sad, lonely, sprawling synth landscape that washes over you on tracks from that era, like “Boys of Summer” or even “The Way It Is” - but mixed up with a very modern English sensibility. Further than I ever was, indeed.
Today we’ll dive into the third jersey added to our ongoing Ghosts & Grandfathers project. (In case you don’t remember, Ghosts & Grandfathers takes the Soccer Out of Context idea and applies it to sporting identities who have long-since ceased to be, whether they disappeared completely - “ghosts” - or took a few generations to evolve into something we know today - “grandfathers”. So far, the Montreal Expos and Minneapolis Millers have been voted in; our third club takes us back to the lovely and under-rated baseball town of Cleveland, Ohio.
I’m an Apple guy; I use their products to do the work that I love the most, and I evangelize about them to others. I am firmly, probably irretrievably rooted in the Apple ecosystem. I also care about design a great deal, and see the company as an inspiration.
But I’m not entirely sold on some of the iOS 7 stuff Apple announced yesterday. Instead of a long essay, here are a few bullet points that stuck out to me.
Over at Clean Sheet, our second shirt has just arrived. Remember USA ‘94? And those “did-that-really-happen” denim jerseys? It’s been almost 20 years. This is how we’re paying tribute. Meet: The Pasadena. Available for pre-order today.
(We also have a few extras of The Gadsden from the recently-completed order - jump on them quick if you’d like one!)
Last time, we took a look at an approach New York City FC could take to visual branding. Going through the exercise with NYC FC brought us here:
Today, we’ll discuss how this mark and the ideas behind it translate into possible NYC FC jersey ideas.
As I mentioned a couple days ago, my intention here is to throw a few visual ideas out there for New York City’s just announced MLS expansion club, NYC FC. Today we’ll go over thoughts leading up to a logo; next, some uniform ideas. Visual identity work gets people excited, and gets them to take positions quickly and with conviction. So with that in mind, here are a few quick caveats to this piece.
Until this past Tuesday, it was NY2.
NY2 was a fable; a mythical soccer club whose only identity was the visible will of a determined commissioner and the rustle of dollar bills passing through customs at JFK. As of Tuesday, NY2 is a real club with real qualities. The details and implications will be hashed out elsewhere; what I care about is identity. And NY2 now has an identity: New York City FC.
That’s all we know for sure, of course - the name. We don’t know colors or nicknames or positioning or attitude or anything else. But we can infer some things:
Author’s note: This piece is part of a mini-series on identity design for the MLS club New York City FC. When you’re done here, feel free to read on:
Part 1: Logos & Branding
Part 2: Jerseys & Apparel
The FC t-shirt is now available Click here to get yours..
For more, including how to purchase future design work from the author, follow @m_willis on Twitter or leave your email at the very bottom of this page. Thanks for reading!
- First, from the club’s managing partners (English soccer’s Manchester City FC and baseball’s New York Yankees) we can infer color (shades of blue), style (ready to splurge, expect to win), and attitude (larger than life).
- From Major League Soccer’s dogged desire to land this club in New York City proper - and the rather grandiose name that’s been chosen - we can infer that NYC FC will be a flagship franchise, and will speak to, and claim to speak for, the entire city.
- Finally, from New York’s endless supply of graphic signifiers, we can infer some visual concepts for the club’s logo, colors and sense of style.
Over two parts, that’s what we’ll explore here. First, in part one, an idea for an NYC FC club logo. Next, in part two, some uniform concepts.
NY2 is now New York City Football Club. Let’s dive in. Tomorrow: Part 1 - the logo. Author’s note: you can read part 1 here.