The People’s Jersey

What if American soccer fans had their own beautiful jersey?

The People’s Jersey project starts with an unprecedented idea: what if American soccer fans didn’t have to rely on a big athletic apparel company to express their fandom? What if patriotism and passion wasn’t tied up with corporate marketing? What if an American soccer jersey transcended American commercialism?

With the People’s Jersey, I explored the answers to those questions.

The foundation for the People’s Jersey was laid by several of my identity and digital initiatives. Founding and running Clean Sheet Co. gave me voice in the American soccer apparel community. The Clean Sheet Co. website gave me a platform to support sales and marketing. The People’s Crest logo, and other identity projects, gave me the ear of the soccer community.