Category: Identity Sketches
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18 November 2020
Identity Sketches for Houston Dynamo FC
MLS identity updates are back. This week, it's Houston Dynamo.
Quick hit on the updated Houston Dynamo (FC!) change. Yes, it's an improvement. Yes, I'm … read more
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29 November 2019
Identity Sketches for the Chicago Fire
The Chicago Fire updated their identity this week. As the news hit and reactions poured in, I kept some distance.
I used to weigh in on this stuff all … read more
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21 August 2015
Identity Sketches for U.S. Soccer
The general thrust of the new idea was “something dynamic breaking out of an inner circle.” I wasn’t sure what, yet. I made a lot of sketches that looked … read more
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6 June 2014
Identity Sketches for Louisville City FC
Author's note, December 2019: In 2014, Lousiville City was a minor league soccer club looking for a new logo. (That seems to still be the case.) I originally … read more
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2 April 2014
Identity Sketches for the San Jose Earthquakes
I design because it’s fun and satisfying - but I also design as a form of communicating critique. This isn’t necessarily because I’ve found a perfect – … read more
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31 January 2014
Identity Sketches for the Columbus Crew
Currently, you’d hear something like this:“…Well, so - they’re yellow, I think. And Columbus - that’s like, football country, right? Ohio State 24/7, … read more
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28 May 2013
Identity Sketches for NYC FC: Jerseys & Apparel
Last time, we took a look at an approach New York City FC could take to visual branding. Going through the exercise with NYC FC brought us here:Hey folks. I'm … read more
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24 May 2013
Identity Sketches for NYC FC: Colors, Logos & Branding
As I mentioned a couple days ago, my intention here is to throw a few visual ideas out there for New York City’s just announced MLS expansion club, NYC FC. … read more
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23 May 2013
Identity Sketches for NYC FC
Until this past Tuesday, it was NY2.
NY2 was a fable; a mythical soccer club whose only identity was the visible will of a determined commissioner and the … read more
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13 January 2013
Identity Sketches for the Texas Rangers
The Soccer Out of Context project has led me to some very interesting places. It will continue - with the NL West up next - but I want to take a moment to … read more