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I’m Mark Willis, an independent creative technologist. I build teams, bring products to life, and set strategy for digital organizations. I also design identities, make art and apparel, and experiment with technology. I have expertise in UX, product design, branding, AI and web development. I enjoy good design, helping people, and soccer, so a lot… more

Soccer Out of Context: The Complete Illustrated Project

I still get asked about it all the time. Seven or so years ago, I published the Soccer Out of Context project. I was just coming into an obsession with soccer aesthetics (update: it hasn’t abated). Baseball, the sport I grew up loving, seemed so different than soccer, the sport I had more recently fallen… more