St. Louis Ambush

Re-branding a successful indoor soccer club.

I’ve had some preliminary conversations with the St. Louis Ambush, a prominent indoor soccer club, about redeveloping their brand. This logo (and a brand built around it) is the result of thinking through what the Ambush could be.

The logo combines elements that the team currently uses – blue and black “hoop” stripes, and a cannon motif – and combines it with the distinctive Three Rivers inspired-flag of St. Louis. The result is instantly memorable and beautiful.

Discussions with the club are ongoing; I hope to see this brand mark in service one day soon.