Logos & Branding Proposal
Brookline High School
![](https://mwillis.com/assets/images/2018/03/id-brookline-high-school.jpg)
Visual ideas to make a high school athletic program stand out in the crowd.
I was asked to contribute visual ideas to a team re-imagining the athletic logo for Brookline High School (Brookline, Massachusetts). The school’s teams, nicknamed the Warriors, were looking for a new visual idea to express their Spartan warrior identity.
![](https://mwillis.com/assets/images/brookline-influences.jpg)
Inspired by a variety of traditions and influences, I created the Spartan roundel mark.
![](https://mwillis.com/assets/images/brookline-single-color.jpg)
It’s ability to work in a variety of contexts was an important pillar.
![](https://mwillis.com/assets/images/brookline-knockout.jpg)
The mark was designed to be variable – and recognizable – depending on necessity.
![](https://mwillis.com/assets/images/brookline-variations.jpg)
While Brookline High School ultimately went with a more traditional look, I’m proud to have helped their decision-making process.