Logos & Branding Proposal
Brookline High School
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Visual ideas to make a high school athletic program stand out in the crowd.
I was asked to contribute visual ideas to a team re-imagining the athletic logo for Brookline High School (Brookline, Massachusetts). The school’s teams, nicknamed the Warriors, were looking for a new visual idea to express their Spartan warrior identity.
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Inspired by a variety of traditions and influences, I created the Spartan roundel mark.
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It’s ability to work in a variety of contexts was an important pillar.
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The mark was designed to be variable – and recognizable – depending on necessity.
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While Brookline High School ultimately went with a more traditional look, I’m proud to have helped their decision-making process.