Month: April 2011
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13 April 2011
Summing up the Rev Reboot Project
Well, that was fun. I stated my case, presented a re-christened club, a new crest and logo pair (part I), a few new uniform looks (part II), an assortment of … read more
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11 April 2011
Rev Reboot, Part III: Positioning
This is the third and final in a series of Rev Reboot posts; we’ve already covered identity and uniforms on our way here. (I also intro the project here and … read more
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8 April 2011
Rev Reboot, Part II: Uniforms
Alright. We have an intro and some visual identity established for the Rev Reboot project - now it’s time to get to something meaty: uniforms.But first, some … read more
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7 April 2011
Rev Reboot, Part I: Identity
When last we spoke, I was making my case to be the guy to reboot the New England Revolution brand. It was tongue in cheek, kind of, except I really believe … read more
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5 April 2011
Why I should get to reboot the New England Revlolution
How far back do I go with this one? Do I go back to being an upstate New York kid, in love with everything Boston? To being eight, and the sensory overload of … read more