Author’s note: Given yesterday’s San Jose Earthquakes rebranding, this morning seemed like a good time to run this piece, which has been in the works for a little bit.
Currently, you’d hear something like this:
“…Well, so - they’re yellow, I think. And Columbus - that’s like, football country, right? Ohio State 24/7, that kind of deal? Do they get into soccer over there? Oh - wait - right, it’s the team with that beefcake logo with the angry dudes on it. What’s up with that thing? Are those guys a ‘crew’? Ha ha… They still have a team, right?”
What you’d want to hear, of course, is something like this:
“I don’t even really watch a ton of soccer but that Crew game blew me away. The fans are just insane - it comes right through the TV. Yellow and black everywhere - it was wild. I was just flipping around and I couldn’t change the channel. I gotta get that jersey.”
If you ask an average American sports fan “What do you know about the Columbus Crew?”, I imagine you’d get all kind of answers. I’m not claiming to speak for anyone specific with the above composites, but I’d wager that the average response would skew a little closer to the first one than the second.