The Apple Watch is exciting. It appears to be a revolutionary – perhaps even a magical – piece of technology. There’s a lot that we can’t know yet about how it will work and how the marketplace will support it, but it seems fairly obvious that Apple will sell a ton of the $349 model - the lowest price point - to early adopters, gadget lovers, and discerning gift-givers. It’s very possible that this tier could even grow to perform as the original iPod once did for Apple.
But since the big reveal earlier this month, I’ve been struggling to articulate the nagging sense that something about the Apple Watch wasn’t adding up. Apple showed a beautiful product, to be sure, and laid out an impressively-produced narrative. Tim Cook, Jony Ive, et al. made the move into a new category (wearables) and a new genre (high fashion) seem effortless. The material was so easy to enjoy that it’s taken me some time to actually figure out what was giving me pause. A couple weeks on, I think I have.